Monday, January 18, 2010

Fly Away Home.

Prada's connection to the art world has always been strong and meaningful. Their matriarch, Ms. Miuccia, is a patroness of many forms of visual art, from architecture and interactive design to photography, sculpture, and now film. The latest PR from Prada is a film by Chinese artist Yang Fudong. It's a black and white short film featuring Prada's meshy menswear from Spring 2010 and a high wire tight rope and a few geishas and some uselessly mesh umbrellas falling. All that makes for a surreal, fluid presentation where the norms of life take a backseat to pretty pictures, and the long shots are choreographed so that peoples' entrances and exits of the frame are as entrancing as a ballet.

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